Registered Company Name (Invoice name) Iconic Luxury Hotels Limited
Registered Company Number 10526243
Registered Company Address 8th Floor, South Block, 55 Baker Street, London, W1U 8EW
(Principle /Trading /Invoice Address) The Lodge, Chewton Glen Hotel, Christchurch Road, New Milton, BH25 6QS

Privacy Statement
The processing of your data is necessary for the purposes of the legitimate interests of Iconic Luxury Hotels. Our privacy statement outlines what this means in practice and explains how the Iconic Luxury Hotels collects, stores, manages and protects your data.

The data we hold
If you are a guest or employee, most of the data we hold would have been provided by you. This includes but is not limited to:
- Your name, title, gender and date of birth
- Your home address, email address and telephone numbers
- Health information

Some of the personal data we hold about you has been provided by you during interactions with our employees namely:
- Updates to your contact details. Address, email and phone
- Records of verbal or email conversations/meetings, including personal and philanthropic interests
- Your family and partner/spousal details
- A record of the communications we have sent to you and any responses to such communications
- Your contact preferences
- Your current job title, employer and work email addresses
- Previous role(s) and job title

What we use your information for
Unless you have requested otherwise, the information you provide is used by the business, to communicate with you. These may include:
- Providing you with the services and information you have requested
- The promotion of benefits and services available to you
- The promotion of Iconic Luxury Hotels
- Distribution of business mailings (e.g. magazine, newsletters)

Data analysis and updating your contact details
To ensure that our communications are relevant to you and your interests, we may use tools that help us track whether the emails we send are opened and which links are clicked within a message. We may also track website visits and use analytical tools, such as Google Analytics, to use this information to improve our website.

Other websites
Our website may contain links to other websites. This privacy policy only applies to the data stored and processed by Iconic Luxury Hotels so when you link to other websites you should read their own policy.

How long is personal data held?
Personal data is held in line with our Records Management Policy and Schedule, which is available upon request.

Your right to make changes or ask us to stop using your data
You are in control of your data and have the right to opt-out of all or specific communications types at any point.
You also have the right to request copies of the data we hold about you, to do so please submit a Subject Access Request to
Click here to view our data subject procedure and to download our data subject rights request form.

If you have a concern about how your data is being handled
You can contact the business via the contact page our website. In addition to this, you can raise any concerns directly with the Information Commissioner’s Office (

Changes to the Privacy Statement
In the interested of being transparent we may amend this Privacy Statement from time to time. Any significant changes to this Policy or to the way we treat your data will be communicated via the Iconic Luxury Hotels website.

Further Information
If you have any questions which you feel have not been answered by this Privacy Statement, please do not hesitate in contacting us by email at or in writing to the Executive Director, Chewton Glen Hotel, New Forest, Hampshire, BH25 6QS.

As part of the new European Union privacy protection laws we are required to inform you when we use tracking features called 'cookies' on our website.

How We use Cookies
"Cookies" are tiny, harmless text files sent to your computer or mobile when you visit a website.
Most websites use cookies, and in our case we use them to understand where visitors are coming from and how they use our website in order for us to constantly improve the website experience. We don't use cookies to track individuals or store sensitive information such as your name, address or credit card details.
Third parties (such as online reservations systems, Google and social media websites) that feature on this website may also use cookies to ensure their features and processes work properly. Please note we are not responsible for cookie usage on these websites and features.

You can amend your cookie choices at the table below;